Classic Kid-Kibble from Yesteryear! by Jonathan Kieran

POP HAZMAT-RETRO presents CLASSIC KID-KIBBLE from YESTERYEAR by JONATHAN KIERAN

TODAY’S DUBIOUS HONOREE: BOO BERRY CRUNCH CEREAL (General Mills)

Wimpy Casper's dangerous "gangster" uncle pushing sugar-highs by the box? Probably.

Wimpy Casper’s dangerous “gangster” uncle pushing sugar-highs by the box? Probably.

RUDIMENTARY ANALYSIS: As one of a trilogy of “monster-themed” cereals introduced by General Mills in the mid-1970s (along with Frankenberry and Count Chocula) Boo Berry Crunch was touted by its makers as “the first cereal to ever taste like blueberries.”

I have some good friends who operate one of those organic fruit farms here in Northern California. These fine people wouldn’t let so much as one luvin’ spoonful of Boo Berry Crunch pass their sustainable lips, but if they did, they would assure the world that Boo Berry Crunch did not taste remotely like blueberries. As I recall, Boo Berry Crunch tasted like crystallized drops of sugary summer sky that came to earth when a flying unicorn was strangled with the blue ribbon of a rainbow after a thunderstorm. Yeah, that’s what they tasted like. That and a slight nuance of Selsun Blue dandruff shampoo. I always wondered if there might have been a connection.

In any case, kids certainly overlooked any faint chemical undertones that might’ve been detectable in Boo Berry Crunch because, like any classic “gimmick cereal” of the 1980s, it contained enough high fructose corn syrup to keep you bouncing off the walls, swinging on the jungle-gym and running the streets like a fevered Tasmanian Devil until dusk. Cereals like Boo Berry Crunch were, however, the bane of conscientious mothers and their wheedling children. A mother with two brain cells to rub together wouldn’t let you go near the stuff, no matter how much you pleaded for “just one box,” dancing around in your duck-feet jammies.

“Those are junk cereals!” my mother would declare. “That stuff is bad for you. Here, have some of this Cream of Wheat.”

“I hate Cream of Wheat! You gotta put half the sugar-bowl on it to get it down.”

“Cream of Wheat is wholesome!” Mother would parry. “It’ll make you grow up big and strong.”

“I don’t wanna be big and strong. I want to taste that sweet Boo Berry goodness on my tongue. It’s fortified with two essential vitamins … and iron!”

“Oh, the company just puts that on the box because the government makes them do it. There’s no vitamins in that garbage. And you don’t need to eat cereals promoted by ghosts. Ghosts are the spirits of the dead. Boo Berry Crunch is nothing but necromancy in a brightly colored box. Do you know what that means?”

“Yeah, yeah. Deuteronomy says it’s the stuff Satan feeds his demon-spawn down in Hell. But can’t we just get one box? As a treat?”

“NO! Here, try a bowl of these nice Grape Nuts.”

“Mommy, no! ANYTHING but Grape Nuts! My gums will hemorrhage!”

It never worked, our pleas for Boo Berry Crunch, especially when Mother was in a spiritual phase. Sure, Boo Berry Crunch was probably “of the devil,” just like she claimed, but we didn’t fear hellfire all that much at age six and neither, apparently, did our next door neighbor, Barbra Smith. Barbra and her derelict boyfriend, Hank, were nice enough folks. Sometimes, on summer weekends, we were even allowed to play with their kids or camp out overnight in their yard while Barb and Hank knocked back whiskey sours and staggered across the patio to the sound of old Beach Boys records. The next morning, Barbara Smith never felt much like going through the complicated series of motions required to produce a pan of Cream of Wheat. That’s because she could barely stand. When we stormed her bedroom begging for breakfast, she’d throw a few pillows or maybe a pack of cigarettes at us and pull the covers over her head, groaning about the light in the room.

“It burns! It burns!” she would rasp.

Then she’d tell us to look under the kitchen sink and get the hell out of her hair, already.

Barbra Smith’s cupboards were stocked with every form of sugar-saturated kid kibble that a much sought-after rural hairdresser’s money could buy. Boo Berry Crunch was always prominently featured and we would end-up stuffing ourselves to the brink of diabetic comas until Barb and Hank finally drifted out of their bedroom around noon and started rummaging in the fridge for Bloody Mary fixings. By that time, we didn’t care about Saturday morning Adult Invasions. Our bellies were full and our minds were tweaking on Bugs Bunny reruns. My experience of forbidden Devil Cereals –along with the bliss of carefree childhood– was complete.

Thank God for alcoholic neighborhood moms.

WHERE ARE THEY NOW?: Mothers (even drunken ones, apparently) got wise with the advent of the Information Super-Highway and thus all of the brain-rotting, tooth-emulsifying treats like Boo Berry Crunch swiftly went the way of the Twinkie. May they rest in pieces.

EXPERIENCE THE MAGIC: Part of the appeal of Boo Berry Crunch stemmed from the fact that it was one of the popular junk cereals fronted by a monster. Few kids in my day could resist the imprecations of a monster that promised a reliable sugar-high. Boo Berry Crunch had an extra advantage because my friends and I couldn’t stand that mealy-mouthed wimpy wonder, Casper the Friendly Ghost. “Boo” of Boo Berry Crunch, on the other hand, looked like he could’ve been Casper’s seedy, criminal uncle who earned a living as a supernatural bookie at some Ghostly Greyhound race track, or maybe as an inner-city loan shark. Boo was villainous and kind of “Peter Lorre henchman” creepy and that made you feel like a rule-breaking rebel, a real “bad boy” when you tore into a bowl of the good stuff Boo was pushing. What red-blooded American boy could have resisted that? Behold the very first General Mills commercial for Boo Berry Crunch cereal … in all of its Boo Berry Splendor.
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Jonathan Kieran is the author of the Rowan Blaize series of epic contemporary fantasy books (Brightbourne 2012), as well as the critically acclaimed (Midwestern Book Review, Manhattan Book Review) Confessions From The Comments Section: The Secret Lives of Internet Commenters and Other Pop-Culture Zombies. His work has also been featured on The Daily Dot.com and in a plethora of other ‘zines, papers, and alt-weeklies. Click on the book covers above and to the right if you want to learn more about Jonathan’s titles and perhaps spend some of your hard-earned money on his multi-formatted gifts to the human race.
Jonathan is currently writing and illustrating a new masterpiece of epic dimensions. Drop-in once in awhile for updates. Mr. Kieran promises to provide them, but only once in awhile, because he doesn’t get paid to blog endlessly and believes that any “writer” who gives-away a lot of stuff for free is a Wattpadder or a Smashworder.

Zanzibar … and a word.

Apologies, of a sort, for being so conspicuously off-the-radar these days, but the reasons for my social media inactivity are twofold and perhaps even a tad noble, now that I think about it.
In the first place, I have been working steadily on a monumental new work of fiction –an illustrated epic of (one hopes) world-altering significance. The planet might benefit from a heaping-helping of existentially buoyant magical entertainment right now. Which brings me to my second point.
The human race in general seems stressed and agitated to the point of rancorous intoxication, right now, and the internet (in my opinion) is largely responsible for both inspiring and amplifying the relentless sounds of hysteria that rise like a mushroom-cloud of radioactive chaos from the gloom-scape of our beleaguered “civilization.”
There’s just way too much damned noise around the globe, currently.
Way too many overwrought exclamations, emanations, pontifications, execrations, vilifications, and superfluous revelations.
Brains are being scrambled before our very eyes with needless, untamed, unsolicited information.
I, quite frankly, do not want to add to that debilitating cacophony by posting my head-thoughts every hour on the bloody hour, or even every week.
I’d much rather let individual works of art (literary, visual, aural) represent my contribution to this mortal coil, instead of incessant, trivial gabbling and opinion-mongering. (This post being, of course, an obvious exception.)
Call me a Romantic. Call me older. Call me quiet.
Quiet is a lovely thing.
That being said, a major work is slated for release in either mid-2018 or early 2019. Something heartfelt and rather elaborate, I must confess. More information about this project will be forthcoming when it is appropriate to come forth about such things.
In the meantime, the bustling Grand Central Station that is my frontal lobe continues to shuttle other ideas back and forth for purposes of sheer self-amusement and daily upkeep.
A three-act play for the stage is well underway, as is its screenplay companion.
The threads of two other long-gestating book projects are being sewn toward something resembling completion.
A new book is being outlined.
Two finished works of long-form fiction are awaiting, quite patiently, the proper publishing “home.”
It ought to be a busy rest-of-the-decade.
Otherwise, enjoy the continued, relative silence you’ll be “hearing” from me, and be sure to cultivate some of your very own, wherever you live and enjoy this one and only legitimate miracle called Existence.
Ta,
~Jonathan

Zanzibar Circus 5.11.17

More Zanzibar on the way. Give us a wee bit. We’ve been busy.

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Jonathan Kieran is the author of Confessions from the Comments Section: The Secret Lives of Internet Commenters and Other Pop Culture Zombies (Brightbourne) as well as the Rowan Blaize series of epic contemporary fantasy books. He is also the creator of the comic strip Zanzibar Circus (or, in the case of today’s careless screw-up, Planet Zanzibar.) Look for an epic new tale of staggering proportions in 2018. Meanwhile explore this site to learn more about Jonathan’s current titles, or buy his books on Amazon by clicking the cover images to the right in the sidebar. Enjoy your life before the cataclysm strikes.

Happy Thanksgiving: Zanzibar Circus 11.22.16

… Make merry and be happy. Try not to strangle your liberal or conservative loved ones over the mashed potatoes.

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Jonathan Kieran is the author of Confessions from the Comments Section: The Secret Lives of Internet Commenters and Other Pop Culture Zombies (Brightbourne) as well as the Rowan Blaize series of epic contemporary fantasy books. He is also the creator of the comic strip Zanzibar Circus. Explore this site to learn more about Jonathan’s work, or buy his books on Amazon by clicking the cover images to the right in the sidebar.

Zanzibar Circus 10.29.31

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Jonathan Kieran is the author of Confessions from the Comments Section: The Secret Lives of Internet Commenters and Other Pop Culture Zombies (Brightbourne) as well as the Rowan Blaize series of epic fantasy books. He is also the creator of the comic strip Zanzibar Circus. Explore this site to learn more about Jonathan’s work, or buy his books on Amazon by clicking the cover images to the right in the sidebar.

Zanzibar Circus 9.2.16

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Jonathan Kieran is the author of Confessions from the Comments Section: The Secret Lives of Internet Commenters and Other Pop Culture Zombies (Brightbourne) as well as the Rowan Blaize series of epic fantasy books. He is also the creator of the comic strip Zanzibar Circus. Explore this site to learn more about Jonathan’s work, or buy his books on Amazon by clicking the cover images to the right in the sidebar.

ZANZIBAR CIRCUS 7.12.16

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Jonathan Kieran is the author of Confessions from the Comments Section: The Secret Lives of Internet Commenters and Other Pop Culture Zombies (Brightbourne) as well as the Rowan Blaize series of epic fantasy books. He is also the creator of the comic strip Zanzibar Circus. Explore this site to learn more about Jonathan’s work, or buy his books on Amazon by clicking the cover images to the right in the sidebar.