AUTHOR, ILLUSTRATOR, EXISTENTIAL, INTERROGATOR

It’s So Passé to Want a Hit

Another example of why the world currently stands on its head. Suddenly it is somehow counterproductive for commercial operations in publishing to seek out product that might “go viral” (New Geek-speak for “become a hit”). Companies should instead be content to vend diverse-but-mediocre products that sell like lead balloons and eventually become financially insolvent as a result? That’s what this sort of thinking amounts to. Since time immemorial a “hit” product generates the revenue required to publish all the OTHER offerings that have little chance of becoming profitable. These “businesspeople” need trans-orbital lobotomies. STAT.

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[ Delightful new work by Jonathan Kieran is slated for major release in the near future so brace yourselves and think of England. This stuff is built for speed. Stay tuned for more. Mr. Kieran is presently working feverishly to complete several works of masterful caliber. Therefore, social media engagement must remain secondary for a time … in favor of actual accomplishment.]

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